Page no: G14
Google analytics is one of the most powerful google tools. It is used for measuring and analyzing the traffic and visitors in website.
It has two different methods – we can see what happen in real time and we can analyze the statistics for some period in the past.
This is where we monitor user activity as it happens on our site. Data updates continuously and each pageview is reported seconds after it occurs. Real-Time shows
- the number of people on our site right now,
- their geographic locations,
- the keywords and sites that referred them,
- which pages they’re viewing,
- conversions as they happen.
Via Real-Time -> Overview we can see all the visitors, which are in the site right now. Which pages are looking, from where the visitors come and how many impressions they made.
From Real-Time -> Location we see where the users are from. Which country, which city and we have heat map with all this data. This is very useful for targeting ads or content.
Real-Time -> Traffic Sources is the tab with all the information about the source of the traffic. This shows from where the user is come in our site.
Real-Time -> Content is the same information on Overview, but here it contains much more details about our content. This is very useful to monitor which articles are interested to our visitors.
The Audience reports provide insight into:
Audience -> Overview is for showing all the needed information from the rest pages. Here we can choose the period for viewing the statistic in the past, see the sessions, page views, unique visitors. Which are the users, from where they are and what device they use.
Via Audience -> Demographics we can see which are our users, on which age they are, which gender they are and much more.
Via Audience -> Interests we can see all the needed information about the interests of our visitors. This is very helpful for advertising. The information is not too accurate because it is based on Google Adsense network.
Via Geo -> Language / Location we can view from where are our visitors and on which language they speak. This is very useful if you plan to make your site multilingual.
Behavior -> New vs Returning
Behavior -> Frequency & Recency
Behavior -> Engagement
Technology -> Network
Mobile -> Overview
Mobile -> Devices
Custom -> Custom Variables
Custom -> User Defined
Benchmarking -> Channels
Benchmarking -> Location
Audience -> Users Flow
[to be continued..]
GA Text tutorial
Tutorial: Google Analytics tutorial