Page no: G06
A good SEO campaign relies on not only implementing changes but also measuring the impact of those changes, seeing what works and doing more of that. Two great Analytics packages to measure results are Google Analytics and getClicky. For both of these Analytics packages maintain plugins, our Google Analytics by Yoast plugin and our Clicky plugin.
You can also measure results by tracking rankings, the problem with rank tracking though is that it’s hard to determine “real” rankings because of personalized and localized search results. Really the best outcome of being great at WordPress SEO is to get more traffic.
Another great source of data is Google Webmaster Tools. One of the relatively simple tricks we always give people is the following:
- go into Webmaster Tools;
- go to “Your site on the web”, then “Search queries”.
- Click on “Download this table”.
- Open the CSV file you get in Excel.
- Replace all the instances of “<10″ in the Clicks column with 9.
- Select the entire first row and click the filter button, usually the icon is a funnel:
- For the average position column, choose “greater than 5″, sort Ascending.
- Then for the “Clicks” column, sort Descending.
You now have the keywords people are finding you for in the results pages where you rank below #6 The fact that they clicked on your result proves that they found your result interesting: see if you can optimize any of those terms so you’ll rank higher than a #6 average rank: use the Page Analysis in our SEO plugin to improve the page, improve the copy, ask others to link to you, etc. Be sure to read our article about cornerstone content as well.
I added my account and firstname.lastname@example.org into GWT. I will start monitoring GWT reports and add them into our Biweekly reports, if there is anything.
Google webmaster tools detect on-site errors, in particular crawling errors. This is when the website suddenly does not contain the expected content.
https://snbchf.com/: Increase in server errors
Check the Crawl Errors page in Webmaster Tools.
Check your scripts and script permissions Examine the log files on the server for your site for scripts or pages that might be crashing. Consider addressing the load on your server.
Mobile Issues and Google Webmaster Tools
See more for
Fix mobile usability issues found on https://snbchf.com/
To: webmaster of https://snbchf.com/
Google systems have tested 758 pages from your site and found that 100% of them have critical mobile usability errors. The errors on these 758 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.
Fix this now:
1 Find problematic pages
View a report of the non-mobile-friendly pages found on your site, and the issues discovered.
2 Learn about mobile-friendly design
There are a variety of techniques you can use to make your site mobile-friendly. Specifically, look for information about the issues brought up in Webmaster Tools.
3 Fix mobile usability issues on your site
Fix the issues preventing your site from being mobile-friendly.
Not sure how to proceed?
• If your site is built with software like WordPress or Joomla (also known as “Content Management System” or CMS), read the easy steps to make a CMS mobile-friendly. • Read more about building mobile-friendly websites on our Developer site. • Ask more questions in our Webmaster Central Forum —mention message type [WNC-451500]