So now that we’ve set decent templates, we can start to optimize individual posts and pages. For that we use the snippet preview added by the WordPress SEO plugin:
This preview will automatically take the values you’ve already filled in in your blog post and apply them to your template, but you can also override the title completely using the title field just below it:
The input will show a warning below it if your title is becoming too long. The title length is not a fixed amount of characters but rather limited to the length of the display in the search results.
For titles the following things are important:
They should always contain your brand, preferably at the end, so people may recognize you in consecutive searches.
They should always contain the keyword you think is most important for the current post or page, which we’ll call the focus keyword from now on. The focus keyword should preferably be at the beginning of the title.
The rest of the title should entice people to click.
Realisation on snbchf.com
You invest a lot of time in good looking snipets and that’s give the effect into ranking. I don’t think that globally all pages need to be rewritten. Probably it will be good idea, if we check all pages for missing or not good-looking snipets.