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1.2 Title, SEO Title and Snippet

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Joost Guidelines

via Joost

The title, the contents of your page’s <title> tag,  is one of the single most important factors for ranking in the search results. Not only is it the literal title of the tab or browser window, it’s also the first line people see in the search results, followed by the URL and the snippet, usually the meta description combined with a date:

WordPress SEO result snippet

On many blogs, the title for blog posts is still “Blog title » Blog Archive » Keyword rich post title” or “Blog title » Keyword rich post title”. For your WordPress blog to get the traffic it deserves, this should be the other way around, for two reasons:

  • Search engines put more weight on the early words, so if your keywords are near the start of the page title you are more likely to rank well.
  • People scanning result pages see the early words first. If your keywords are at the start of your listing your page is more likely to get clicked on.

This means the ideal title for that plugin page on WordPress.org would actually be “WordPress SEO by Yoast > WordPress Plugins > WordPress” instead of what it is now. For more info on how to craft good titles for your posts, see this excellent article and video by Aaron Wall: Google & SEO Friendly Page Titles.

Realisation on snbchf.com

Our titles are perfect.

Realisation on newsfeed site


If Google really use meta description or create the Google search snippet on its own?

Google use and take meta description for the pages, but when it consider that the description is not good enough, it generate by its own.


Improve Google Search of snbchf

Old Text: In Image

New Text:

SNBCHF.com is the leading Swiss macro-economic site. It focuses on the Swiss National Bank and the Swiss Franc.



We changed it. But it will need some time (about 1 week), before Google change our Meta Description.


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