You can control your SEO titles with our WordPress SEO plugin. There are two parts of the plugin that control these. First of all, as soon as you install & activate the plugin, you get an SEO section in your admin. Navigate to SEO → Titles & Metas and you’ll see a bunch of tabs for different types of pages on your site. For each post type and taxonomy you can set a so called Title Template (as well as meta description templates but we’ll get to those later). For posts on our site this looks like this:
There’s a bunch of variables you can use in the titles and meta description, they’re all listed and explained in the help tab on the top right of the page. Be sure to check whether the template actually works and you’re not getting a duplicate site title for instance. If this is the case, you might need to check the “Force rewrite” checkbox on the same page or follow the instructions on that page to modify your template.
For the other pages, we have the following settings:
- Categories, Tags and other taxonomies:
%%term_title%% %%sep%% Archives %%page%% %%sitename%%
- Search pages:
You searched for %%searchphrase%% %%sep%% %%sitename%%
- 404 pages:
Page not found - Error 404 %%sep%% %%sitename%%
- Author archives:
%%name%% %%sep%% Author at %%sitename%%
There are some other cool features, for instance: you can use
%%cf_<custom field name>%%to use a custom field, this can be either a post custom field, sometimes known as post meta value, or a user meta value. In this particular case it’s the custom field “role” we use to store the role of a user within our company.
The %%sep%% template code gets replaced by the separator you select on the first tab:
Realisation on snbchf.com
We have small problem here. We use only the page title, but it is good to use our brand “SNB & CHF”, too. It is good idea to use | as separator, because sometimes google doesn’t recognize “-” as separator. I advice you to make our title, for example on this page – CHF | SNB & CHF. It is good idea to have the same brand in end of every title. Now we sometime doesn’t have brand, sometimes we have SNBCHF.com, sometime SNB & CHF. We have to choose one and start putting it on every title.
New: Better write snbchf.com in the SEO Title.
I don’t think that it is good idea to use “Archive” on pages like this. It will be better to use CHF Category or All posts from CHF | SNB & CHF