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1.1 URLs

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Changing URLs in search results

Google announced that they’ll change the way they represent URLs in search results. Joost has written a post explaining the exact changes. In short, what will change is that the website name will be used instead of the domain name and the URL structure will be used as breadcrumbs.

This change means that your site’s URL structure becomes even more important than it already was. Ugly URLs will be even more visible in the search results than before. In our eBook Content SEO we wrote at length about site structure for SEO, and this article on site structure is still valid in my opinion, though a few years older than the eBook.

Our WordPress SEO plugin will already have an update containing support for these changes (among other things) on Monday!

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