If a post on your blog becomes incredibly popular and starts to rank for a nice keyword, like this one did for WordPress SEO, you could do the following:
- create a new page with updated and improved content
- change the slug of the old post to
- publish the new page under the old post’s URL, or redirect the old post’s URL to the new URL
- send an e-mail to everyone who linked to your old post that you’ve updated and improved on your old post
- wait for the links to come in, again;
- rank even higher for your desired term as you’ve now got:
- more control over the keyword density
- even more links pointing at the article
- the ability to keep updating the article as you see fit to improve on it’s content and ranking
Some among you will say: I could have 301 redirected the old post to the new one with the same effect. True. Except: you’d lose the comments on the old post, which is in our opinion a sign of disrespect to people who took the time to comment, and 301 redirects take quite a bit of time sometimes. Of course you should treat this technique with care, and not abuse it to rank other products, but we think it can be done in everyone’s benefit. For instance this article: if you came here through a social media site like Facebook, expecting an article about WordPress SEO, that’s exactly what you got!
Realisation on snbchf.com
When we have new content on old topic, we update the old post. I think it is the right decision, but Yoast are not on my mind. I advice you to try on next page their idea and you will see the effect. After that you can choose the right one for your situation. I think our idea is better here.